Canon’s new EOS 1D Mark IV sets the benchmark for professional digital SLR cameras

The world’s first professional DSLR camera to offer FULL HD movie recording
delivers performance to meet any challenge.
Key features:
• World’s fastest AF continuous shooting performance at 10 fps (up to 120 shots in a
single burst)
• World’s first professional DSLR to feature FULL High Definition movie recording
• 16.1MP Canon APS-H size CMOS sensor
• ISO speed range 100-12800 (expandable to L:50; H1: 25600; H2: 51200; H3:
102400 )
• Dual DiG!C 4 image processing
• Live View shooting (AF mode: Quick, Live, Live Face Detection)
• 3-inch, fine detail Clear View II LCD screen (920,000 dots, VGA)
• New 45-point area Auto Focus (AF) system

The new Canon EOS is the first high-end professional DSLR that can record FULL High Definition
(HD) movies in addition to stills.
The EOS 1D Mark IV supersedes the EOS 1D Mark III and boasts extreme high
performance, shooting at speeds of 10 fps; increased ISO capabilities to an incredible range
of 100-12800 (expandable to 50-102400); and an all new Auto Focus system. A 16.1
megapixel Canon APS-H CMOS sensor and Dual DiG!C 4 image processing combine to
deliver outstanding image quality with fine detail, low noise and brilliant reproduction of colour
and tones.
“The EOS 1D Mark IV is packed with new developments including world-first features that will
see this camera deliver performance to meet any challenge faced by professional
photographers,” says Cathy Hattersley, Brand Manager – EOS Professional, Canon Australia.
“Canon EOS re-establishes the pro DSLR benchmark, combining speed, quality and durability
with features such as low-noise, high ISO sensitivity and FULL High Definition video recording
to cater to all pro requirements from press and sports reporting to studio work.”
Ultimate Image Quality
A high-sensitivity action camera for low-light situations, the EOS 1D Mark IV boasts a
standard ISO range of 100-12800, expandable to an incredible 50-102400, allowing
photographers to capture sharper images in lower light environments than ever before.
Precise, low-noise images can be achieved using the low ISO speeds – a must for
professionals producing large, detailed images within the studio environment.
Coupled with a new 45-point AF system that ensures images will always be crisp and clear,
this is the perfect solution for sports photographers trying to get that winning shot at night-time
sports matches.
The all new AF system features 45-point area AF with 39 cross-type points and sensitivity to
f/2.8. An easy-to-use advanced AF point registration function ensures that AF points can be
changed quickly when the camera’s orientation is changed. The Al servo AF has also
improved tracking for slow-moving subjects during macro photography. These features
combined with other new AF advancements allow every photo opportunity to be captured.
Intuitive features such as Auto Lighting Optimiser and Peripheral Illumination correction
ensure that photographers continue to capture high-quality shots even while experimenting
with new shooting situations and styles.
Increased flexibility with FULL High Definition recording
In response to professional demand for greater flexibility, the EOS 1D Mark IV features FULL
HD movie recording. In any shooting mode, users can capture still photos and movies in
FULL HD quality or standard TV quality (VGA), making this the ideal camera for professional
photographers who need to efficiently capture stills and movies without compromising on
quality.
Thanks to the ultra-high ISO speed of the CMOS sensor, movie shooting in low-light
situations, while often difficult for a dedicated camcorder, can now be achieved with the EOS
1D Mark IV.
Also featuring Live View shooting with Auto Focus capabilities, the new camera allows
professionals to preview images in real time on the 3-inch, fine detail Clear View II LCD
screen with 920,000 dots for greater flexibility and creative composition. The DSLR also
features live Face Detection mode in Live View shooting. By distinguishing human faces in
each shot and adjusting the focus and exposure accordingly, Live Face Detection allows
photographers to ensure their subjects are captured clearly and accurately.
Extreme High Performance
The Dual DiG!C 4 image processing incorporated in the EOS 1D Mark IV allows it to achieve
the world’s fastest AF continuous shooting performance at 10 fps. The camera has the ability
to capture up to 120 shots in a single continuous burst, so the perfect shot will never be
missed.
This coupled with DiG!C 4’s high-speed rendering of fine detail and natural colour
reproduction satisfies professional demands for exceptional image quality and
responsiveness in any shooting situation.
Built for the toughest environments
The EOS 1D Mark IV features a water and dust-resistant magnesium alloy body and the EOS
integrated cleaning system.
Water and dust-resistant measures are incorporated at 76 points throughout the camera and
the shutter durability is 300,000 cycles. The EOS integrated cleaning system reduces dust on
the sensor, giving greater peace of mind when on assignment.
The feel of operation has also improved since the 1D Mark III with improvements to the shape
and stroke of the buttons.

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